It’s funny that Luke’s Lobster named their truck “Nauti.” But what’s not funny is what these guys peddle. As any red-blooded American can tell you, lobster is awesome (despite the fact that they were considered food only suitable for prisoners… lucky prisoners). Lobster rolls are even better. And to get to the epitome of awesomeness, even better when one is consuming such deliciousness on a hot day in the summer time. Mayonnaise, butter, salt and their secret blend of spices makes Luke’s Lobster Roll a great choice any day. Furthermore, you can grab it from their truck in our very own Midtown East! We all know food from a truck is pretty cool so follow @LukesLobsterNY on twitter to get the updates as to where Nauti will be. Chow down! What do you guys think? Would you ever want to see BonChon chicken coming from a truck?

In any case, I’ll stop talking and give you guys the link to the article. Enjoy! (http://www.thespir.it/articles/how-to-chill-a-glass/)

If you’ve never had schnitzel, it’s a traditional Austrian delicacy consisting of a thinly pounded cut of veal or pork which is then breaded and fried… and it’s delicious. There’s actually quite a long history regarding the dish. It’s beyond the scope of this blog post but for the uber-curious amongst you, check out the wikipedia page on Schnitzel. Though as you might guess, we here at BonChon Midtown can always find something redeeming about any sort of fried food!

http://schnitzelandthings.com/

Definitely give it a try! It is delicious and now that they have their own spot, you don’t have to chase around a truck all day! Congrats to the Schnitzel & Things guys!

We walked by the location recently and I snapped a picture on my iPhone. The place looks bright and clean. It’ll be a great place to grab a quick bite.

Social Eatz Under Construction

One thing on the menu that looks absolutely delicious is the Bibimbap Burger. Basically, it’s Bibimbap on a bun. What I found really interesting was the incorporation of the runny egg into the sandwich. Messy? Definitely. But who doesn’t like biting into a runny egg and the mouth-feel of that savory, sticky yellow yolk?

We wish Mr. Sosa the best of luck! And Hey! If you’re from Social Eatz and just happen to want us to come by and give that burger a try, give us a shout!

Check out an interview with Angelo Sosa detailing his burger below.

http://media.thefeast.com/designvideo/embeddedPlayer.swf

Now, I am not a Photoshop novice. But neither am I a power user. My experience with the application in the past has been limited to some light photo… umm…  editing, usually with HILARIOUS comedic results and detrimental professional consequences. But I digress. With all of the design work going into the menu, web, and print marketing I figured I could use a refresher in the application. Every little thing we can do ourselves ultimately saves us dough and that’s a good thing.

If you don’t know about 3rd Ward, it’s actually a very cool concept. It’s like an artist community but they also happen to teach a whole bunch of really interesting classes like woodworking and welding. Additionally they do a lot of digital design and media classes. Needless to say with that much on offer, they need a lot of space at reasonable prices which is partially why they are all the way out in Bushwick. If you are interested in learning more about 3rd Ward, click here.

For those of you who are unfamiliar with this particular part of New York City, I can sum it up by saying that it’s… colorful. Given that the L Train was experiencing limited service on the day of my class, I got a wonderful compulsory walking tour of the area surrounding 3rd Ward –by the way, my most interesting discovery? A White Castle on Metropolitan Avenue (SCORE)! After about 20 minutes of walking from the Lorimer Street stop, I arrive at 3rd Ward offices, ready to take on Photoshop.

Our teacher, Aaron, was a really capable and knowledgeable guide to the workings of Photoshop. After reviewing the basics, we went on to do some photo editing. For some odd reason, the source file that we ended up choosing was a picture of the Jeff Koons sculpture of Michael Jackson and his monkey, Bubbles. Coincidence? I think not. Apparently, this picture has a very clear background and good contrast so it’s not a “Bad” picture to practice on –in other words, it’s not “Black or White” it has contrast and thus, you can’t “Beat It.”

Okay. Got that out of my system.

Honestly though, it was a bit weird staring at the image of those two, MJ and Bubbles, forever immortalized in gold and alabaster sculpture while intently tracing their outlines with Photoshop’s “magnetic lasso” tool. I’ve never eyeballed a monkey so hard in my entire life. I think a little bit of my soul died right there. But as things go, we cut out the shapes of MJ and Bubbles and started manipulating that image along with a few others –some created, some borrowed from the internet.

Like I had mentioned before, I’m not exactly a novice at using Photoshop so soon my mind began to wander and my creative juices were now suitably amped up (it may have been the White Castle). Eventually my thoughts began to turn to BonChon and that glorious golden fried chicken. Soy-Garlic or Spicy? It didn’t matter, I craved it. I had to have it. Being imprinted  on my psyche and thus influencing my creative sub-conscience yet unable to leave the class, I began to cut, paste, and free-transform my inner hunger into an expression of my yearning. I worked furiously. Nothing could stop me. Soon it started coming into focus, yet I could only guess at its deep rooted origin. MJ and Bubbles on a remote island shore with the object of my affection lying beside them. Their world burned in a haze reminiscent of what, I don’t know. Hell? The fire in a kitchen? Or the flame that sets hearts ablaze?

Posted below is my creation. My Art, My Chicken, My Love.

Michael, Bubbles and BonChon

But what is it about a good hunk of Pastrami that just makes-me-so-weak-in-the-knees-I-can-hardly-breathe? That tender, salty cured beef slice. I can’t resist it. As I continue to house this pastrami sandwich, I can’t help but sign a faint, “forgive me Father for I have sinned…..”

Mmmm... Pastrami

As a big thank for you, our loyal fans, I promise you lots of foodie pics in the near future. For now, check out the poll here.

Happy Holidays! Love,

Korean cuisine movin’ on up! Here’s to hoping that good ol’ Bonchon will make an appearance on the show!

Link to the article.

You can see how the door is ajar.

Seriously?! WTF?!

Close-Up of the Damage

I’m not sure why anyone would want to even attempt to break into our space. It’s totally empty so there is nothing to steal and furthermore, we’re located on a pretty busy street in a pretty busy neighborhood which should be a deterrent to this kind of activity. Luckily, the doors are old and ratty and will be replaced during construction anyways so it’s not that big of a deal.

I originally thought we must have been victims of random vandalism but after walking inside, I found an envelope right next to the busted door. It was addressed to another store down the street from some firm that sells and operates security systems. Thee was also a business card left with the envelope. It may be that whoever left the letter also broke in the door… but could it be a very thinly veiled message? ie; “Hey, I broke in. You need security.” Or maybe it is just a serious case of mistaken identity. Even considering that the work is the result of an overzealous messenger, it does seem extreme. This person really wanted to get the (erroneously addressed) message to us but surely there are better ways to do that apart from quite literally breaking and (partially) entering! As far as I know, email and phone calls are still viable modes of communication!

Anyways, I think I’ll contact the name listed on the card to try and get to the bottom of this. I’m sure there is a rational answer but it is freaking me out a fair bit. I will feel a lot more comfortable once we get the new doors (and locks) in place.

It just goes to show how random this business can be once you step out of the kitchen! Oh so very strange.